Tommy n lance photo exposition in our basement

We launched such a beautiful and unseen design piece, but still we felt something was missing. Not something about the product, because the watch is perfect as it is. Neither about our new corporate identity, as it is simple and firm.

We were missing a strong connection between our watches and our identity. We needed an expression that would show what our watches and identity have in common; being raw, industrial and sophisticated.

What better way to express this by amazing pictures photographed by two talented photographers from our hometown amsterdam. “Tommy n Lance” is a photography team consisting of two beards, two camera’s, a dog and a crazy amount of talent.

Within the photography spectrum, they focus on portraits, fashion and music always from a raw and realistic perspective. And yes, this does sound like a match made in heaven.

Before doing the actual photoshoot, we already had a clear idea of what we were looking for. We make our watches for every type of person, but not for everybody.

To translate this thought into images, we invited 26 very different people. A group of people consisting of a CEO, a DJ, a nurse, an actor and 22 others.
All had different professions, ages and skin colours, but a strong personality is what they had in common. That is what made this photo collection so interesting. Interesting enough to show these pictures in a pop up exhibition in our vault at the Herengracht 180, Amsterdam that can be visited by appointment.